Phirate - Entrecard vs Project Wonderful

2/21/08 22:03

Actually there are a number of reasons why more people click on Entrecard ads than PW or equivalent. I'm not saying it justifies a significant financial difference tho, just sayin:

1. Users click on an Entrecard ad because they know there will be another Entrecard widget at the other side. We call this group "Trail surfers" and a surprisingly large number of our casual users, and some users who aren't even members, like to do this.
2. Users familiar with the Entrecard widget are visually drawn to it. Since there's only one EC card on any given page, you have a greater opportunity to gain their attention and thus click.

Precisely what difference that makes regarding any other advertising method isn't something we have numbers for at the moment, but the spots are not the same.